Social Media
Local Café Growth Campaign
Grew a neighborhood café's Instagram from 400 to 2,300 followers in 3 months with a content calendar and local hashtag strategy.
InstagramContentCommunity
+475%follower growth
Digital Marketing Learner
Hi, I'm Waed Eyad
Turning curiosity into campaigns — learning digital marketing by building real projects, one metric at a time.
Amman, Jordan
Learning by doing
Every project is a lesson
About Me
A marketer in the making, obsessed with results
I'm Waed — a digital marketing learner who believes the best way to learn is to build. Instead of just watching courses, I run real campaigns, audit real websites, and write real copy for small businesses and personal projects.
My focus is on the fundamentals that move the needle: SEO, social media, analytics, email, and copywriting. I document everything I learn so my growth is visible — not just claimed.
2023
Started learning
Fell in love with digital marketing and began structured courses in social media and inbound.
2024
First certifications
Earned Google and Meta certifications and started applying concepts to real small businesses.
2025
Building real projects
Running hands-on campaigns, documenting results, and turning every project into a case study.
My Skills
The tools I'm sharpening
A growing toolkit built through courses, practice, and real projects.
80%
SEO & Content
Keyword research, on-page optimization, and writing content that ranks and converts.
85%
Social Media
Planning, scheduling, and growing engaged communities across platforms.
75%
Analytics
Reading the numbers behind the campaigns — GA4, dashboards, and A/B testing.
70%
Email Marketing
Building lists, writing sequences, and nurturing leads into loyal customers.
82%
Copywriting
Persuasive headlines, product pages, and ad copy that speaks to people.
65%
Paid Ads
Launching and optimizing small-budget campaigns to learn what actually works.
My Projects
Real work, real results
Hands-on projects where I planned, executed, and measured — then turned the numbers into lessons.
SEO
SEO Audit for a Small E-commerce
Ran a full on-page audit, fixed meta tags and site structure, and saw organic traffic climb 60% in two months.
SEOAuditGA4
+60%organic traffic
Email
Email Welcome Sequence
Designed a 5-email welcome flow for a startup, lifting open rates to 48% and recovering abandoned carts.
EmailCopyAutomation
48%open rate
Copywriting
Product Launch Landing Page
Wrote and structured a landing page that converted 9% of visitors — double the client's previous page.
CopyLandingCRO
9%conversion rate
Case Studies
How I think about solving problems
A closer look at the process behind two of my favorite projects.
From Zero to 2,300 Followers
475%The Challenge
A local café had great coffee but almost no online presence. They needed a voice, not just posts.
My Approach
I built a 30-day content calendar, leaned into behind-the-scenes storytelling, and used local geo-tags and community shout-outs.
The Result
Followers grew 475% in 3 months, and foot traffic from Instagram became their #1 acquisition channel.
Doubling a Landing Page's Conversions
125%The Challenge
A SaaS startup's landing page looked fine but converted under 4% of visitors.
My Approach
I rewrote the headline around the customer's outcome, simplified the CTA, and added social proof above the fold.
The Result
Conversion rate jumped to 9% — a 125% improvement — with zero extra ad spend.
Certificates
Credentials that back my skills
Industry-recognized certifications from the platforms that set the standard.
2024
Google Digital Marketing & E-commerce
Google / Coursera
2024
Google Analytics Certification
Google Skillshop
2023
Meta Social Media Marketing
Meta / Coursera
2023
HubSpot Inbound Marketing
HubSpot Academy
Blog
Notes from my learning journey
Honest write-ups on what I'm learning, testing, and figuring out.
Paid Ads6 min
What I Learned Running My First Paid Ad Campaign
I spent $50 on Facebook ads to learn — here's what the data taught me about audiences, creative, and patience.
Jan 2025Read
SEO8 min
SEO for Beginners: The 5 Things That Actually Matter
Forget the noise. These are the fundamentals that moved the needle on every site I've touched.
Dec 2024Read
Career5 min
How I Turn a Learning Project Into a Case Study
A practical framework for documenting your work so it proves your skills to future employers.
Nov 2024Read
Contact
Let's build something together
Whether you need help with a campaign, want to collaborate on a project, or just want to talk digital marketing — my inbox is open.